PPC CAMPAIGNS

Reach your target audience with effective online ad campaigns.

DURATION: 30+ Days

These campaigns are designed to be a minimum of 30 days to allow for optimal campaign performance.

RECOMMENDED AD SPEND: $1000

We recommend a minimum ad spend of $1000 which is split between your selected ad platforms.

TURNAROUND: 7-10 Days

Once you have completed the sign up form, it will take our team 7-10 business days to get your campaign up and running.

Why PPC?

  • PPC campaigns display your ads above the natural search results, thus displaying your ads first.
  • Higher ROI because ads are displayed in the most relevant online places.
  • Effective use of budget because you only pay when your ads are clicked.
  • Display your ads to the most specific target market resulting in higher quality leads.
  • PPC campaigns allow for geo-targeting so you can target those nearest to your store(s).
  • PPC and SEO work together. As a result, PPC campaigns contribute to the overall ranking of your site.
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Why 30 Days?

Learning Phase

Ad platforms go through what is called a "learning phase," which is a period of approximately 2 weeks, during which the platform becomes acquainted with your campaign and your audience to ensure optimal ad delivery.

Longevity Improves Performance

Paid advertising campaigns prove to get better and better over time (30+ days) because historical performance data contributes to more targeted ad display. As a result, these campaigns are a great solution for an extended period of time.

Recommended Ad Spend

We recommend a starting ad budget of $1000 for 30 days*.
Here is an example of how this ad budget would be broken down by platform:

$500/30 days

A minimum ad budget of $500 is recommended for Google due to the average cost per lead.

$250/30 days

An ad budget of $250 is the minimum recommendation for Facebook. The cost per lead is typically lower on Facebook so the budget goes further.

$250/30 days

An ad budget of $250 is the minimum recommendation for Instagram. The cost per lead is typically lower on Facebook so the budget goes further.

*Ad budget does not include the cost to setup the campaign. This budget is allocated strictly to ad spend.

Campaign Options

With over 350 landing pages driving over 30k leads a year, our campaigns have proven success
for over 100 dealers in various markets. Our library of templated hot tub and pool campaigns
ensure that you have an effective long term approach to lead generation.

Grand Opening Sale

Grand opening sale campaigns are specifically catered to stores that have recently opened. The ads and creative have been designed specifically for promoting new stores.

Recommended Ad Spend: $1000

Campaign Includes:

  • Ad variations for selected platforms
  • 2 landing page variations to ensure highest performing creative
  • Custom promotional details based on the promo you are running
  • Custom price list or savings list for download
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Staycation Promotion

Staycation campaigns are specifically designed to encourage your customer to create their perfect vacation spot in their own backyard. The ads and creative are designed to get people thinking about how they can turn their backyard into their own oasis.

Recommended Ad Spend: $1000

Campaign Includes:

  • Ad variations for selected platforms
  • 2 landing page variations to ensure highest performing creative
  • Custom promotional details based on the promo you are running
  • Custom price list or savings list for download

Campaign Incentives

It’s important to give your potential customers a valuable reason to fill out the form so that your campaign will generate quality leads.
Based on our experience, price lists and savings list result in the highest performing campaigns and higher quality leads.

Price List

Price lists haven proven to be the most successful in generating leads.

These lists include:

  • In-stock models
  • Sale Price, MSRP, Savings
  • Images and specs of all models
  • Financing details
hot-tub-price-list-imp

Savings List

Savings lists are also very successful in generating quality leads. The only difference is that these lists do not include any pricing.

These lists include:

  • In-stock models
  • DOES NOT INCLUDE: Sale Price, MSRP, Savings
  • Images and specs of all models
  • Financing details
ppc-campaign-hot-tub-savings-list-imp